Customer service should be number 1!

The number 1 marketing tool to people that bought from you is customer service, hands down. If you skimp out on that you will never realise upsells, repeat sales or even downsales.

When you are a seller your chief task is to sell. Your second task is to give a legendary customer service experience that will have them singing you to their friends and loved ones. Your third task is to sell them again, hopefully something else.

I have seen people being sold the most absolute nonsense but because of customer service that is great to work with they keep buying. I sometimes want to shout, “Don’t buy that, its crap.” But I keep quiet because I might get lynched.

So dear reader, please go sort out your customer service response times and manner. Test them, get feedback from your customers and improve on some of their constructive suggestions.

So, please comment if you feel inspired and if you want to pick a bone with my customer service (be nice)